What We Believe About Creating Games
Our approach to arcade development reflects Paris-informed values about aesthetics, quality, and respect for the audience
Return HomeOur Foundation
These core values inform every decision we make, from aesthetic choices to how we communicate with clients.
Respect for Aesthetics
We believe visual presentation matters. Not because superficiality has value, but because thoughtful design communicates respect for the audience and the environment where games are played. This conviction comes from our Paris location, where attention to aesthetic detail permeates public and private spaces.
Games deployed in premium venues become part of the guest experience. They should enhance rather than detract from the environment.
Quality Over Speed
We prioritize refinement over rapid delivery. This isn't a judgment of efficiency-focused development, which serves its purpose well. Rather, it's recognition that certain projects benefit from extended attention to detail, and those are the projects we choose to pursue.
When presentation quality significantly impacts venue perception or brand alignment, additional time invested in polish typically proves worthwhile.
Honest Communication
We believe in straightforward conversation about capabilities, timelines, and fit. If our approach doesn't align with a project's needs, we say so. If we see potential issues, we raise them early rather than hoping they resolve themselves.
Trust develops through transparency, not through managing expectations after commitments are made.
Philosophy & Vision
How we think about arcade development and what we believe is possible when approaching projects with care and intention.
Our Philosophy
Arcade games can be more than entertainment products. When developed with attention to context and audience, they become experiences that complement their environment and respect player intelligence.
This requires understanding where games will be played and who will play them. A game for a luxury hotel lobby serves different purposes than one for a family entertainment center. Neither is superior, but the development approach should acknowledge these differences.
We focus on contexts where refined presentation and sophisticated design add value. This specialization allows us to develop expertise relevant to those specific needs.
Our Vision
We envision arcade gaming that holds its own in premium entertainment environments. Games that venue operators feel confident presenting to their most discerning guests. Experiences that brands willingly associate with their positioning.
This vision doesn't require revolutionizing arcade gaming. It requires consistent application of refined standards and respect for the contexts where these games appear.
Success means developing games that venues are proud to feature and that audiences appreciate for their thoughtful execution.
Core Beliefs
Audiences Deserve Respect
Players, especially in premium venues, notice quality. They may not articulate what makes one experience feel more refined than another, but they perceive the difference. Respecting this perception means investing appropriate effort in presentation and design.
Details Accumulate
No single element makes an experience feel refined. It's the accumulation of thoughtful decisions across visual design, interaction feedback, pacing, and polish. This is why we allocate extended time for refinement rather than declaring projects complete at functional completion.
Context Shapes Requirements
A game appropriate for one venue may be entirely wrong for another. We believe development should account for deployment context rather than pursuing universal solutions. This means sometimes declining projects where fit isn't clear.
Relationships Matter
Good work emerges from good working relationships. We believe in responsive communication, clear expectations, and treating client concerns seriously even when they seem minor. Projects succeed when both parties feel heard and respected.
Principles in Practice
How our beliefs translate into actual development decisions and client interactions.
Extended Polish Phases
Our belief in aesthetic respect translates to allocating substantial time for refinement after functional completion. We review visual consistency, interaction feedback, pacing, and details that distinguish polished from merely functional experiences.
This phase often reveals improvements that weren't apparent during initial development. It's where games transition from working to feeling refined.
Honest Fit Assessment
Our belief in context-appropriate development means we assess project fit before committing. If requirements suggest traditional development would serve a client better, we say so. If timeline expectations conflict with our refinement approach, we discuss alternatives.
This occasionally means declining work, but it prevents misaligned expectations and unsatisfactory outcomes.
Responsive Communication
Our belief in relationship quality manifests in how we communicate. Questions receive thoughtful responses. Concerns are addressed directly rather than deflected. Timeline changes are explained with context rather than presented as unavoidable delays.
We maintain this standard even when projects encounter difficulties, because that's when communication matters most.
The Human-Centered Approach
We develop for people, not abstract markets. This influences both player experience design and client relationships.
Individual Attention
Each project receives dedicated focus rather than templated solutions. We recognize that venue requirements, brand guidelines, and audience expectations vary significantly.
Empathy for Constraints
We understand that clients face real pressures: budgets, timelines, stakeholder expectations. Our approach accommodates these realities rather than insisting on theoretical ideals.
Respect for Expertise
Clients know their venues and brands better than we do. We provide development expertise while respecting their knowledge of their specific context and requirements.
Innovation Through Intention
How we approach continuous improvement while respecting what already works well.
We're not interested in innovation for its own sake. Arcade gaming has established patterns that work well. Players understand them, and departing from them requires good reason.
Where we do innovate is in applying refined aesthetics and sophisticated design to arcade contexts. This isn't revolutionary, but it represents thoughtful evolution appropriate for premium venue deployment.
We also continue refining our development process based on project experience. When we identify improvements in workflow, communication, or quality assurance, we implement them. This happens incrementally rather than through dramatic overhauls.
The goal isn't to reinvent arcade gaming but to apply consistent refinement that serves premium venue needs and brand partnership requirements. Progress happens through accumulated small improvements rather than sudden breakthroughs.
Integrity & Transparency
Honest About Capabilities
We're clear about what we do well and what falls outside our expertise. If a project requires capabilities we don't have, we acknowledge it rather than attempting to accommodate everything.
This honesty serves both parties. Clients get realistic expectations, and we maintain focus on work we can deliver well.
Transparent About Process
Our development process isn't mysterious. We explain what happens during each phase, why certain decisions get made, and where timeline or scope adjustments occur.
Transparency prevents surprises and builds confidence that the project is progressing appropriately.
Accountable for Outcomes
When issues arise, we address them directly rather than deflecting responsibility. If our work doesn't meet committed standards, we acknowledge it and make corrections.
Accountability builds trust more effectively than defensiveness ever could.
Open About Limitations
Every approach has tradeoffs. Ours emphasizes refinement over speed, which means longer timelines and higher costs. We're upfront about these tradeoffs so clients can make informed decisions.
Transparency about limitations demonstrates respect for client intelligence and decision-making authority.
Community & Collaboration
Our perspective on working relationships and collective growth in game development.
We view client relationships as collaborations rather than service transactions. Good games emerge from good working relationships where both parties contribute expertise and respect each other's knowledge.
Within the development community, we appreciate what other studios accomplish. Different approaches serve different needs, and the industry benefits from this diversity. Our focus on premium venues doesn't make us superior to studios serving other contexts.
We're also part of the Paris creative community, which influences our aesthetic sensibilities and approach to design. This location provides perspective on how visual culture and attention to detail function in contexts beyond gaming.
Collaboration extends to ongoing relationships with venues and brands. We remain available after deployment because partnership doesn't end at delivery. Projects succeed when all parties stay invested in outcomes.
Long-term Thinking
Why we prioritize lasting quality and sustainable relationships over short-term optimization.
Durable Quality
We develop games that maintain their presentation quality over time. This means choosing approaches that age well rather than chasing current trends that might feel dated quickly.
For premium venues, games that continue looking refined after years of deployment provide better value than those requiring frequent replacement to maintain standards.
Relationship Continuity
We prefer ongoing relationships with venues and brands over one-time projects. This continuity allows us to understand their needs deeply and provide more relevant guidance.
Many of our clients return for additional projects because the working relationship proved valuable beyond the initial deliverable.
Sustainable Practices
Our business model doesn't depend on volume. We can afford to be selective about projects and invest appropriate time in refinement because we're not optimizing for maximum throughput.
This sustainability allows us to maintain consistent quality standards rather than compromising them during busy periods.
Legacy Consideration
We think about how our work represents us over time. Games we developed years ago still reflect on our studio. This motivates consistent attention to quality rather than accepting compromises for expedience.
Long-term reputation matters more than short-term gains.
What This Means for You
How our philosophy translates into practical benefits for clients and their projects.
You Get Honest Assessment
We'll tell you if we're the right fit for your project. If another approach would serve you better, we'll say so. This saves time and prevents misaligned expectations.
You Receive Dedicated Attention
Your project gets the focus it deserves. We maintain manageable workloads to ensure responsive communication and thoughtful decision-making throughout development.
You Experience Transparent Process
You'll understand what's happening during development and why. No mysterious phases or unexplained delays. Clear communication about progress, challenges, and decisions.
You Get Refined Results
Games that reflect well on your venue or brand. Experiences that maintain their quality over time. Production values appropriate for premium positioning.
You Build Lasting Relationship
We remain available after delivery. If you have questions, need adjustments, or consider additional projects, we're responsive and invested in your ongoing success.
Does This Approach Resonate?
If our philosophy aligns with your project needs and venue positioning, we'd welcome a conversation about how we might work together. We're happy to discuss your requirements and provide honest assessment of fit.
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